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A brief Analysis on why Kannada Cinema do not run in PVR Cinemas and Innovative Multiplex

Traditionally most of the Kannadigas in Bangalore reside in the North West (Malleswara, Rajajinagara, Yeshavantpura), West (Basaveshwarnagra, Vijaynagara), South West (Chamarajpete, Hanumanthnagara, Banashankari all stages, etc.,)  and Southern (Basavanagudi, Jayanagara, J.P Nagara, KuvempuNagara popularly known as BTM Layout) Parts of Bangalore and The North East(Cantonment areas like Fraser town, Cox town, Banaswadi etc.,), East (Ulsoor, Indiranagara, Jeevanbhimanagara) and South Eastern (Koramangala, H.S.R Layout)  Parts of Bangalore are mainly occupied by Non-Kannadigas who have migrated from other states.

 These non-kannadigas are very intelligent. They know where the concentration of Non-kannada speaking population in Bangalore are and selected Airport Road(Innovative Multiplex) and Koramanagala (PVR Cinemas) for starting their multiplexes, so that they can target and cater to the Telugu, Tamil and Hindi speaking people who form the majority of the non-kannadiga population in Bangalore.

So you see Telugu, Tamil and Hindi movies running full houses in these multiplexes. But we can see that our Kannada films are having negligible number of audiences in these multiplexes, even though these films are running full house in Kempegowda Road theatres and other parts of Bangalore.

We are to be blamed for the poor performance of Kannada Movies at these multiplexes. More and more good Kannada movies should be screened in these multiplexes and more and more Kannadigas should come and watch good Kannada movies in these multiplexes. Else there will be no place for Kannada movies in the multiplexes.

 Another worrying thing is that some of the Traditional Kannadiga majority places of Bangalore like Malleswara, Jayanagar, Banashankari are being occupied by many non-kannadigas and the kannada environment has started vanishing from these areas. You can see Sampige theatre in Malleswara screening Tamil Movies and Kamakya and Eashwari theatres in Banashankari (Kattarguppe) are always screening Telugu and other language movies. Coming to Jayanagar Puttana theatre is closed; Urvashi and Swagath are always screening only Hindi movies. So there is only one Nanda theatre left for Kannadigas in this area.

 Many of our own Kannadigas who have migrated from other parts of the state have a tendency to settle in the Northern and Western parts of our City. For example most of the North Karnataka kannadigas are settled in Rajaji nagar, Basaveshwarnagar, Mahalaksmi Layout, Vijayanagara etc.,.

 So Kannadigas need to equally distribute themselves across all areas of Bangalore especially in the North-east, East, South and South-east. Else we cannot stop these non-kannadigas from completely taking over these parts and make Kannada vanish from these areas in few years. 

 Sampige Srinivasa
Bangalore
sampiges@hotmail.com

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